Pop sensation Rihanna has teamed up with UNAIDS and M∙A∙C AIDS Fund to reach young people in need of HIV treatment
The Joint United Nations Programme on HIV/AIDS (UNAIDS) announced today the expansion of its ‘Treatment 2015’ initiative with a $2 million grant provided by the heart and soul of M∙A∙C Cosmetics, the M∙A∙C AIDS Fund.
The Fund is fully supported from the sale of VIVA GLAM Lipstick and Lipgloss with global superstar Rihanna lending her celebrity to spur purchase and awareness.
The UNAIDS ‘Treatment 2015’ initiative aims to reach 15 million adults and young people with HIV treatment by 2015. The $2 million grant from the M∙A∙C AIDS Fund will support expanded efforts to ensure adolescents and young people have access to HIV treatment and care internationally. New youth outreach efforts will include the evaluation of young people testing and treatment programmes and adaptation of adolescent and young people treatment guidelines.
“I’m honored to join forces with the M∙A∙C AIDS Fund and UNAIDS in the fight against AIDS,” said Rihanna. “I want to help reach as many young people around the world as I can. While we need to begin with education, we also need to deliver HIV testing and treatment to the millions of young people who need our help, which is exactly what we plan to do.”
You can view Rihanna’s VIVA line at the M∙A∙C website