Katy Perry, working with UNICEF, has dedicated the song ‘Unconditionally’ to the fight against HIV/AIDS across the world.
The black and white video shows a number of young people, HIV-Positive and HIV-negative alike, dedicating messages to friends, family, partners and anyone watching the video.
The video, which targets a younger audience, comes at a time when new infections amongst young gay and bisexual men is on the rise. The Centre for Disease Control in America has recently reported than diagnoses amongst this group has doubled in the last decade alone.
Katy Perry posted on her facebook page: “I worked with UNICEF on this new ‘Unconditionally’ video in support of the 35 million people living with HIV, especially the young people who often suffer in silence. On Thursday, we lost many people who dedicated their lives to fighting HIV on the Malaysia Airlines flight. They were traveling to the International AIDS Conference, where we were planning on launching this video. Now, I would also like to dedicate this video to them, to honor them, and to all the victims of MH17. #AIDS2014”
Viewers are encouraged to share their messages of support and solidarity, regardless of their HIV status, using hashtag #ShowYourLove